Let’s first assume two things. Number one, freelancers are, for the most part, honest, straightforward people. Number two, clients, are also mostly honest, straightforward people. However, everyone has had a bad experience at some point in their career. The designer wasn’t paid for work or the client didn’t receive a completed work product for which he/she already paid. To prevent another mishap when hiring a freelancer, consider these tips.
1. Do Your Homework
Look at their portfolio, read feedback and check references. Yes, you actually have to work at it a little. It’s what people do when they can no longer act on blind faith. Do not be surprised, however, if they are just as hesitant about you; designers get burned just as often as clients do (and perhaps even more often). If you read or see something that you are uncomfortable with, ask questions. If you are still unsure after hearing the answers, walk away.
2. Keep the Lines of Communication Open
Open communication is another key to avoiding mistakes the first time around. Be clear on what format you need the work returned to you in up front. Consider creating a short creative brief to ensure you are on the same page. Ask if they are familiar with the format that you need. The goal is to pay for freelance graphic design services while avoiding having to re-format the whole thing yourself.
3. Understand the Designers Strengths
Hiring an expert in print work may not be the best decision when you need someone to design a website. If a designer is looking to branch out or feels they are well-rounded, fine. However, you should be aware of any discrepancies, either technical or stylistic, up front.
4. Ask Questions!
Focus on your expectations, communicate clearly and set up a payment arrangement that is beneficial to both parties, like an escrow account.
Following these simple steps should create a mutually beneficial relationship between the client and the freelance graphic designer.
