METAL ALCHEMIST, REVOLUTIONARY NEW JEWELRY BRAND FROM ALEX AND ANI FOUNDER CAROLYN RAFAELIAN, LAUNCHES TODAY

The emblem is to be had now at release via an unique retail partnership with REEDS Jewelers

NEW YORK, Nov. 4, 2022 /PRNewswire/ — Steel Alchemist, a brand new jewellery model that mixes historical alchemy and trendy artistry to get entry to the facility of steel, launches at this time, it was once introduced through Founder Carolyn Rafaelian. Designed, cast and artisan-crafted in Rhode Island, the jewellery capital of the arena, Steel Alchemist makes use of best the purest valuable metals sourced from america. Thru an cutting edge proprietary bonding procedure, the metals utilized in each and every piece are subtle and cast to alchemical requirements of purity that create wearable, vigorous equipment.

Metal Alchemist is from the mind of Carolyn Rafaelian, one of jewelry’s greatest energy innovators, and combines ancient alchemy and modern artistry to access the power of metal.

“Steel Alchemist jewellery is the primary of its form in such a lot of techniques – from the standard of the dear metals to our proprietary refining and bonding processes that we do in-house, proper right here in Rhode Island, to operating with historical alchemical ways in an entire new means.”

Steel Alchemist can have 3 primary collections: Valuable Bonded Steel, Woven Steel Mesh and Purpose Cord. The heirloom items, together with patent pending Posy Cord bracelets, and signature cuffs, rings, and necklaces, are made in a spread of metals together with incorruptible stainless-steel, sterling silver, gold stuffed, 14K and 18K, and can vary in value from $28 to $2800.

REEDS Jewelers, a full-service, multi-channel corporate with 62 retail outlets in 13 states and an industry-leading ecommerce website online, is the unique retail release spouse for Steel Alchemist, providing customers the total vary and highlighted jewellery collections in all of its retail places in addition to on-line at REEDS.com.

“This new challenge is amazingly particular to me, as it combines components of my tradition, my ideals, and certainly one of my passions – nice jewellery,” shared Founder Carolyn Rafaelian. “Steel Alchemist jewellery is the primary of its form in such a lot of techniques – from the standard of the dear metals to our proprietary refining and bonding processes that we do in-house, proper right here in Rhode Island, to operating with historical alchemical ways in an entire new means. We knew partnering with REEDS was once the appropriate determination for this release as a result of in addition they price high quality, craftsmanship and buyer revel in.”

Every piece of bijou from Steel Alchemist is designed the usage of ways from historical alchemy in a modern means. The very best quality valuable metals undergo a proprietary weeks-long procedure to handle the standard and integrity of each and every steel. That is all performed through grasp metalsmiths in-house of their Rhode Island factories, making sure the purity from begin to end. As a result of each and every piece is alchemically natural, the instant you place it on, it straight away starts interacting with you, getting to grasp you, and harmonizing with you via sharing the advantages of each and every valuable steel.

“REEDS is commemorated and proud to toughen Carolyn Rafaelian as her unique spouse to introduce Steel Alchemist,” mentioned Judy Fisher, Senior Vice President of Vending at Reeds. “Carolyn’s new model is launching in an unusual means as a result of it’s in line with the foundations of alchemy. Carolyn’s lengthy historical past in jewellery production makes her a professional within the homes of valuable metals, and each and every steel has person power homes that she is unleashing in new and thrilling techniques.”

Steel Alchemist merchandise can also be to be had in its new retail location at 156 Reade Side road in New York Town, in addition to a direct-to-consumer website online at MetalAlchemist.com.

To be informed extra about Steel Alchemist watch an introductory video right here.

Steel Alchemist press pictures to be had right here.

About Steel Alchemist

Steel Alchemist is from the thoughts of Carolyn Rafaelian, certainly one of jewellery’s largest power innovators, and combines historical alchemy and trendy artistry to get entry to the facility of steel. This primary-of-its-kind jewellery model makes use of an cutting edge proprietary bonding procedure to refine and forge the metals utilized in each and every piece to alchemical requirements of purity that creates wearable, vigorous equipment. To buy Steel Alchemist items, seek advice from REEDS.com and MetalAlchemist.com. To peer the most recent from the emblem, practice @mtlalchemist on Instagram.

About REEDS

REEDS Jewelers was once based in 1946 with a unmarried homeland retailer in Wilmington, N.C. It is grown to a full-service, multi-channel presence with 62 retail outlets in 13 states and an industry-leading ecommerce website online. The corporate has been the depended on jeweler of selection for generations because of its choice of prestigious fashion designer manufacturers, luxurious Swiss timepieces, trendy and on-trend style jewellery, and an array of fantastically crafted collections designed completely for REEDS. Right through its 76 years, the corporate has remained family-owned and dedicated to its founding ideas of honesty, transparency, and exceptional buyer revel in.

Press Contacts

Erin Haworth, High10 Media for Steel Alchemist
[email protected]
201-602-0881

Mitch Cahn, Vice President of Advertising and marketing, REEDS Jewelers
[email protected]
910-264-4590

Metal Alchemist is a revolutionary new jewelry brand that combines ancient alchemy and modern artistry to access the power of metal.

REEDS Jewelers was founded in 1946 with a single hometown store in Wilmington, N.C. It’s grown to a full-service, multi-channel presence with 62 stores in 13 states and an industry-leading ecommerce website.

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SOURCE Steel Alchemist


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