Table of Contents
From sculptural diamond-studded yellow gold, neon-colored tooth items harking back to the MOD sixties and dad artwork to extra toned-down pastel tooth and diamond items, Melissa Kaye continues to develop her assortment and make bigger on her aesthetic. Her latest creations focal point on juicy candy-colored gem stones with colourful tooth in daring rings and interchangeable clasps in numerous cuts for necklaces. Her primary elements for luck come with sticking to what she does supreme but integrating positive trend-worthy and cultural facets into her collections. She experiments with quite a lot of colours, greater gem stones, and asymmetry, development on her most well liked items. She has thoughtfully crafted her collections in order that her consumers can proceed so as to add to their Melissa Kaye items, blending, matching and layering her designs into their day-to-day rotations.
Right here Kaye talks about her how she turned into a jewellery clothier, her enlargement, aesthetic and the way she sees her jewellery being worn:
Beth Bernstein: When did you get started growing jewellery?
MK: “I’ve been growing jewellery since I used to be a kid. I had a small bench arrange in my room, and I’d continuously be discovered operating on new tasks. These kind of years later, my mom nonetheless has a handful of the designs from my formative years.”
Did that lead you at once into finding out or a occupation in jewellery?
MK: “No. I took a distinct direction to start with. I studied laptop science and engineering at MIT and were given my grasp’s in computational finance from Carnegie Mellon College. I began my occupation in finance and having labored for a decade as a quantitative strategist at Goldman Sachs; I used to be able to discover new demanding situations. After a large number of soul looking out, I determined to make a dramatic shift. As daunting because it used to be, I took the plunge and pursued my life-long interest for jewellery design, enrolling in FIT’s two-year jewellery design program. I began my emblem in a while after that.”
Do you’re employed on the bench, or do you employ CAD? How do your designs come to existence?
MK: “I studied each design and bench paintings at FIT however am now not doing any bench paintings myself and still have a skilled workforce of jewelers who craft each and every piece through hand. My designs usually evolve from idea to comic strip or CAD sketches (I nonetheless perform a little CAD paintings) and are subtle and iterated on till we now have a last type. I oversee each degree of the manufacturing procedure.”
What 12 months did you formally release the gathering?
MK: “Formally, in 2013. But it surely took a couple of 12 months till I had a set with sufficient items to counterpoint one different and inform a cohesive tale to give the gathering to shops.”
What used to be your first design within the assortment?
MK: “Our Cristina earring is certainly one of our earliest designs and continues to be a best-seller these days. It’s an alternate hoop, which is available in 4 sizes and other finishes like complete diamond, partial diamond, tooth and diamonds mixed with coloured stones. It’s a flattering silhouette, and we now have many consumers amassing and layering them up the ear.”
What are your inspirations?
MK: “As a born-and-bred New Yorker, town is a endless supply of inspiration. I in finding structure specifically attention-grabbing, and continuously draw from other shapes or design components I come across during town in my paintings.”
Are you able to describe your aesthetic?
MK: “The gathering is fashionable, on occasion edgy, and at all times flexible, wearable and opulent. We intention to push the limits of what’s to be had out there through experimenting with subject material, colour and shape. At its core, the gathering contains sturdy silhouettes to which we observe more than a few finishes permitting a given piece to tackle other personalities. Finishes come with other sun shades of gold, gold with diamonds, neon-colored tooth, coloured gem stones, and so on. The manner is strategic and we proceed to make bigger the gathering methodically – maximum lately introducing giant, juicy coloured gem stones paired with diamonds and tooth.”
What’s your favourite piece within the assortment and why?
MK: “It’s arduous to choose a favourite, however I’m lately enthusiastic about our new one-of-a-kind Lenox items. They fluctuate from anything else we’ve achieved sooner than however keep true to the Melissa Kaye aesthetic. That is our first time operating with larger-sized diamonds and coloured stones. They’re bolder and extra statement-making but nonetheless paintings without problems with the remainder of the gathering.”
Moreover, introducing massive stones into our repertoire has been a gateway to making extra bespoke designs for shoppers. I’m playing participating with our creditors, incorporating heirloom gem stones, and sourcing particular stones for them.”
Who’s your buyer?
MK: “Individuals who admire luxurious and need jewellery that may be worn and loved in daily existence. Our shoppers admire our fresh manner and aren’t afraid to experiment with new types, colour palettes, or mediums.”
How do you put on and magnificence your jewellery? Is that this the similar as you recommend to your consumers?
MK: “Each and every piece stands by itself however could also be supposed to be layered. For instance, I’ve a couple of piercings and continuously mix ‘n match other earring types to create an uneven glance. I feel the jewellery seems to be nice when a number of our types, sizes and finishes are layered in combination for a glance that concurrently reads luxe however easy. There truly aren’t any laws, so we inspire our consumers to have amusing with our items.”
Is there a work you by no means take off (apart from in water as a result of the tooth?)
MK: “I generally tend to modify up my jewellery regularly. That’s the amusing for me – including other items into the rotation and experimenting with other concepts of methods to put on each and every piece.”
Are you able to communicate in regards to the tooth procedure you employ?
MK: “ I had at all times been eager about incorporating tooth into the gathering because it provides a distinct textural component in quite a lot of colours. There are various kinds of tooth. We use chilly tooth in our assortment.”
Discuss branding, promotion and getting the phrase out—what’s maximum essential?
MK: “Constant branding and imagery are specifically essential in our virtual age the place your paintings is broadcast throughout many channels.”
How has the gathering advanced?
MK: “We constantly overview what resonates with our consumers and observe that comments when evolving the gathering. For instance, once we included neon tooth in 2019, we had nice luck with it and expanded our providing to incorporate pastels and customized colours for a handful of our retail companions. We have now additionally persisted to make bigger our core diamond and gold assortment, introducing new silhouettes at a vast vary of worth issues. I feel it’s essential to make bigger at the items and ideas that paintings right for you, including dynamic and contemporary new twists however by no means straying from our unique and unique design sensibility.”