Fendi’s First Top Jewellery Harbors ‘Hidden’ Trademarks

Glading Marteen 

Fendi — and logomania — have arrived within the rarified global of excessive jewellery.

Using greater than 1,000 diamonds, Delfina Delettrez Fendi, inventive director of bijou at Fendi, created a three-piece set that includes cascading white stones interspersed with yellow baguettes organized in F formations that one has to seek for, à los angeles “The place’s Waldo?”

Extra from WWD

“I sought after to make use of the emblem in a refined means, virtually as a hidden code,” Delettrez Fendi mentioned in an interview on Wednesday in Paris. “For me, the Fs are virtually my circle of relatives crest.”

Karl Lagerfeld, who designed Fendi’s furs and ready-to-wear for greater than 50 years sooner than his demise in 2019, created the inverted FF monogram in 1965. It has gave the impression principally on leather-based items, but additionally on clothes and baggage.

Yellow, the colour of Fendi packaging, used to be every other key factor within the jewellery, and Delettrez Fendi spent virtually a 12 months trying to find a collection of remarkable fancy diamonds with a refined orange solid to signify the colour of a sundown in Rome.

Fendi’s Flavus necklace comprises more than 1,000 diamonds. - Credit: Courtesy of Fendi

Fendi’s Flavus necklace contains greater than 1,000 diamonds. – Credit score: Courtesy of Fendi

Courtesy of Fendi

“I truly sought after to paintings with the concept that of purity and lightness, and I sought after the items to be significant and evocative,” the dressmaker defined. “I believed that there’s not anything extra evocative than the diamond, and there’s not anything extra significant at Fendi than the yellow.”

There are 4 central stones, a wink to the truth that Delettrez Fendi, daughter of Silvia Venturini Fendi, inventive director of equipment and menswear collections on the Roman area, is a member of the fourth technology of the founding circle of relatives.

Named “Flavus” after the traditional Roman time period for yellow, the jewellery set made its debut at the opening glance of Fendi’s fall 2022 haute assortment display by way of Kim Jones, inventive director of couture and womenswear collections since 2020.

The cascade of stones at the earrings and necklace are supposed to evoke a Roman fountain, and wink to the alluvial sourcing for the stones.

“Motion is necessary; convenience is key,” Delettrez Fendi mentioned. “Refined, whispered luxurious is what I’m interested in, and likewise what our shoppers are ready to know.”

Her cocktail ring design is static, however has the semblance of a stack of a number of rings.

Delettrez Fendi stopped in need of calling her first excessive jewellery effort a teaser, and hinted that long term designs can be related to haute couture collections.

“It’s just the start of an extended, lengthy tale,” he mentioned. “The couture is a platform of freedom of expression.”

The excessive jewellery venture used to be greater than a 12 months within the making. A large problem used to be discovering stones with the suitable depth of colour and the suitable form for an emerald minimize.

She famous the diamonds are “specifically younger,” handiest about 900 million years outdated as opposed to the standard 3 billion to 4 billion years. “It’s in order that attention-grabbing,” she commented.

The 3 items, every in their very own mini trunk, can be offered one by one or as a collection, with costs starting from about 350,000 euros to at least one.2 million euros. The set boasts a complete of seven.54 carats.

Delettrez Fendi cited a robust shopper reaction to her type jewellery at Fendi, together with her designs for the primary 3 couture collections by way of Jones, using such ordinary fabrics as Murano glass and Carrera marble.

Ear cuffs that get dressed all the ear house have confirmed in style. “Even supposing they’re slightly large in scale, they really feel very comfy and really provide. They get dressed you numerous,” she mentioned.


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